World Water Day 2024

World Water Day 2024

As the world observes another World Water Day on March 22, 2024, the focus this year more than ever is on the preservation and sustainable management of water resources. This annual event serves as a timely reminder of the importance of water conservation and our access to clean water for all. In recent years, an innovative trend has emerged, leveraging promotional branded items to raise awareness and support for water-related causes.

Promotional branded items, once relegated to mere trinkets and giveaways, are now seen as powerful tools for advocacy and education. Taking what were merely throwaway items, organisations and businesses are now finding more and more creative ways to engage the public in conversations surrounding water conservation and access.

Where merchandise used to be an addition to, it is now used as a conversation starter with branded items such as reusable water bottles and tote bags to eco-friendly pens and notebooks, these items serve as daily reminders of the importance of water stewardship. By incorporating brand messaging & logos related to World Water Day, organisations are able to effectively communicate their commitment to the cause while also promoting their brand.

Moreover, promotional branded items offer a tangible way for individuals to show their support for water-related initiatives. By using and displaying these items in their daily lives, individuals become walking ambassadors for the cause, sparking conversations and raising awareness wherever they go. This grassroots approach to advocacy can have a ripple effect, inspiring others to join the movement for water conservation.

Not only conversation starters merchandise is now being used as a fundraising tools for water-related charities and nonprofits. By selling branded merchandise or using it as incentives for donations, organisations are generating much-needed funds to support their programs and initiatives. This symbiotic relationship between promotional branding and charitable giving demonstrates the power of consumerism in driving positive social change.

Opting for eco-friendly materials and products with a minimal carbon footprint reinforces the notion that water conservation is intrinsically linked to broader environmental concerns. By aligning their branding efforts with sustainable practices, businesses can demonstrate their genuine commitment to the cause. We have put together a few products that we think aligns with these values.


1REPREVE® Our Ocean™ 15" GRS RPET laptop backpack 19L


Saving the ocean one bag at a time! The REPREVE® Our Ocean™ 15" laptop backback is made from recycled ocean bound plastic.
Featuring two side pockets for water bottles, and a zippered front pocket for additional storage room.


2. Impact AWARE™ RPET Reversible Umbrella

The Impact umbrella is made with 190T RPET pongee with AWARE™ tracer. With AWARE™, the use of genuine recycled fabric materials and water reduction impact claims are guaranteed, by using the AWARE disruptive physical tracer and blockchain technology. Save water and use genuine recycled fabrics.

This innovative manual open umbrella with reverse open technology keeps you warm and dry. Fibreglass frame, fibreglass ribs and PP handle. Stormproof. This umbrella canopy has saved 8,8 litres of water and is made of 14,9 PET bottles (500ml), With the focus on water 2% of proceeds of each Impact product sold will be donated to Water.org.


3. Hale Polylana® Beanie

The Hale beanie is made of Polylana® fiber – a low-impact alternative to 100% acrylic and wool fibers – saving water, energy and reducing CO2 emission during the production and dyeing process. The ideal choice for those who value fashion while caring for the environment. Comparing with acrylic fiber, for each Hale beanie the following impact savings are realized: 2.77 liter water, 5.16 MJ energy and 0.06 kg GhG (CO2).


As World Water Day 2024 approaches, businesses, nonprofits, and individuals alike have an opportunity to harness the power of promotional branded items to make a meaningful impact. Whether through raising awareness, fundraising, or promoting sustainable practices, these items serve as valuable tools for advancing the goals of water conservation and access.

In a world where the availability of clean water is increasingly threatened by climate change, pollution, and inequitable distribution, every action, no matter how small, counts. By leveraging promotional branded items, we can all play a part in safeguarding this precious resource for future generations.

So, as we commemorate World Water Day 2024, let us remember the power of collective action and the role that promotional branding can play in shaping a more sustainable and water-secure world.