10 stats that prove the importance of trade shows

10 stats that prove the importance of trade shows

The B2B trade show industry is worth a cool $34bn each year yet, like many sectors, the global pandemic has put an ever-lengthening pause on activity.

But just how important is this sector?

As the research below shows, the majority of attendees to trade shows have buying authority, and they’re on the hunt for new products. For buyers, it’s a chance to get hands-on and compare different solutions in one place. For brands, exhibitions are a fantastic opportunity to make new contacts, build brand awareness within a niche and, of course, make sales.

Now you wouldn’t be surprised to know that here at Boosters we love creating promotional products and giveaways for trade shows and business events across a range of sectors, so we thought we’d collate some of our favourite research and statistics about the industry!

Here are 10 stats that prove just how important trade shows really are: